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Meet Microsoft champion of competitive markets.
It’s not a phrase you would have read 20 years ago. But Microsoft Windows 11 event today he made it clear that the company wants to position itself as opposed to Apple, at least when it comes to distributing the software. The upcoming version of Windows has undergone significant changes in the way Microsoft app stores work at the time regulators are looking at Apple App Store and Google Play Store rates and competition practices.
As part of New Windows 11, Which will begin rolling out to computers for the 2021 holiday season, Google’s Android apps will run on Windows computers, using emulator software that was previously technically possible but will now be functionally easier.
Panos Panay, head of Microsoft products, also said that Microsoft will allow developers to use their payment platforms to charge customers to save 100 percent of the revenue they get from their applications. This is another stark contrast to the App Store guidelines set by Apple, which has long stressed that developers use Apple’s payment technology and take up to 30 percent of their revenue from apps. The fight over payments sparked this year Apple of the prestigious court and Fortnite-author Epic Games.
Windows has done dozens of iterations since it was launched in 1985. The latest OS update announced, 10X, will be a redesigned version of Windows 10 for hybrid computers, but was saved by Microsoft last month. Now, Microsoft has once again shifted its focus to the PC, a time when pandemic-induced demand has recovered PC sales. In the first quarter of this year, nearly 70 million computers will be shipped worldwide the fastest year-on-year growth the personal computer industry has spent two years.
“Through the pandemic, we learned that we were trying to adapt to the PC in many ways in our lives. And it was overturned, where our lives had to go into the computer for a while,” Panos says. “So the computer should feel familiar and attractive, and it should try to remove itself, and try to get your computing to the best place.”
Surface Level
In addition to changes to the app store, Windows 11 will include a number of visual updates, from a newly-focused taskbar to transparent windows and slightly rounded edges in apps.
As usual, Microsoft emphasized productivity above all else. The reduced opacity of windows, for example, allows users to see what’s behind their first app and helps them change tasks more efficiently. The evil start button will now fall in the lower half of the screen rather than the left, but tapping on the left will launch a panel of Windows widgets – “a sheet of glass”, as described by Panay. The new “Snap Layouts”, an extension of the existing multi-window function, will allow users to create custom window layouts and save these photos to the taskbar. The group, a competitor to Microsoft’s Zoom, will be integrated directly into the desktop interface.
“I didn’t see any“ wow ”in the ad,” says Gikaner research director Mika Kitagawa. “Putting the icons in the middle, I don’t know if it’s a good idea, because people have gotten used to having the Start button on the bottom left. And then things like transparency, I don’t know how important it is for productivity. It looks nice, but do we care much?”
Other key updates are related to games, and many are borrowed from the Xbox platform. Some Windows 11 computers now support automatic HDR, switching to high-contrast graphics in games when available, and a feature called Direct Storage, where game assets are loaded onto the machine’s graphics card and rendered faster. But this will only work on computers with the right drivers and a certain storage threshold.
All together now
People expect visual updates with newer versions of operating systems, but the most important news in Windows 11 is how applications will run on Windows PCs. Some of these changes may be largely symbolic, but it has nevertheless highlighted Microsoft’s relatively new ethos for achieving “openness”. latest device and software versions.
Android apps will be easier to use in Windows 11, another attempt to combine popular mobile apps like TikTok and Instagram with productivity suites on the same Microsoft machine. (Microsoft has made efforts to get popular apps for Windows consumers in the past.) Not long ago, it required downloading Android apps from the Amazon App Store, which runs on an Android open source fork. Panay declined whether Microsoft had resorted to Google to run Google’s own Play Store on Windows 11.
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